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Brand Maximisation™ in action

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Bionic

From behind the scenes to front of mind

We helped Bionic evolve from a white-label switching partner into a bold, direct-to-business brand without losing what made them trusted.

The brand powering Britain’s small businesses

We helped Bionic evolve from a white-label switching partner into a bold, direct-to-business brand without losing what made them trusted.

A brand reinvigorated, not reinvented

1

New ATL campaign, rolled out across digital, print and internal channels

2

Revised identity and brand guidelines

3

Modular toolkits for email, social and partner channels leads

4

Custom newspaper edition for the ‘Backbone’ community

Bionic didn’t need a new name, just a stronger voice

Bionic had trust, traction and a clear purpose. But they needed to show up with more confidence and consistency across every channel, especially as they moved from partner brand to household name. Starting from what already worked, we gave the brand a sharper edge and broader reach without starting from scratch.

Brand Maximisation™ in action

  1. Elevating the identity

    Bionic had trust, traction and a clear purpose. But they needed to show up with more confidence and consistency across every channel, especially as they moved from partner brand to household name. Starting from what already worked, we gave the brand a sharper edge and broader reach without starting from scratch.

  2. Creating internal and external alignment

    We developed full toolkits across email, social and partner-facing assets to help the internal team roll out consistently and fast. We also supported the ATL campaign with everything from brand-ready templates to reactive copy frameworks.

  3. Extending the brand experience

    To reinforce the ‘Backbone’ campaign, we created a printed newspaper edition of their content series, turning community storytelling into a tangible asset that felt grounded and distinctive.

From the client

You’re the real deal, an amazing agency. I hope Bionic and Outbrand have a long, fruitful relationship. Glyn Britton Chief Customer Officer, Bionic

Want to evolve your brand without starting over? Let’s talk.