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Brand Maximisation™ in action
Request your free brand maximisation™ audit
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
Brand Maximisation™ in action
Share your brand guidelines with us and we’ll show you how you could uncover new untapped potential with the brand you already have
If you have a project in mind please get in touch. We’re always happy to chat.
Request your free brand maximisation™ audit
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From new platforms to new propositions, we helped Flexera maximise their brand across multiple high-impact campaigns, without starting over.
Flexera is a global software company that helps enterprise organisations gain visibility and control across their tech stack. Their solutions enable IT, procurement and finance teams to optimise spend, reduce risk and stay compliant using a powerful combination of Hybrid ITAM, SaaS management and FinOps capabilities.
increase in YouTube views
of pipeline from new logos
qualified leads
higher engagement than previous campaignsqualified leads
Flexera was at a pivotal point; expanding its platform, acquiring Snow Software and responding to fast-moving changes in the FinOps space. But they didn’t need a rebrand. They needed sharper, smarter campaigns that could keep up with the market and make more of the brand they already had. Across all three projects, the brief was clear: move fast, stay on brand and deliver commercial impact.
Rather than show complex dashboards, we distilled the value of Flexera’s new platform into one clear word capturing one big idea…
Confidence.
Confidence in the data. Confidence in decisions. Confidence in spend. It became the creative anchor across all comms, helping the brand connect with buyers on a more strategic level. The result was a 440% lift in video views and over half of new pipeline from fresh leads.
When the FinOps Foundation added SaaS and licensing to its framework, Flexera had the solution but needed attention. We launched a teaser campaign asking ‘What’s in the box?’, dramatising the new capability with cinematic visuals and a space-themed reveal. From interactive 3D content to merch and stand design, we turned a static framework update into a full-on experience. It delivered 300 qualified leads and opened doors at global enterprise level.
Following their acquisition of Snow Software, Flexera needed to project a stronger, more unified voice without confusing the market. We created a bold, unifying call to action: ‘It’s time to flex’. It gave the campaign confidence and pace, running across social, video and events. A 30% increase in engagement proved the creative stretch hit the mark, all while staying safely within brand guidelines.
Outbrand isn’t just a creative lung. They’re a strategic partner who understands our buyers, challenges the norm and pushes every campaign to deliver serious commercial value.Glyn Britton Chief Customer Officer, Bionic
Want to evolve your brand without starting over? Let’s talk.